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This shift in rankings followed a difficult year for Bud Light, which faced a widespread boycott.
Bud Light, once the reigning champion of American draft beers, continues to experience a decline in its market position.
According to a statement from Anheuser-Busch InBev, Bud Light has been surpassed by Michelob Ultra, also owned by the company, as the top draft beer in the United States. Anheuser-Busch also owns Corona, Budweiser, and Stella Artois, among other popular beer brands.
“We’re proud to have the top two beers on draft in the U.S. in Michelob Ultra and Bud Light, and by our data, Bud Light is more than 30% bigger than the next closest competitor,” the spokesperson told NTD News in an emailed statement, citing public Circana data.
They said beyond just draft beers, Michelob Ultra is leading the industry as the number one overall fastest-growing beer in the United States and also the second overall beer brand in the country, behind Bud Light in that category.
This shift in rankings followed a difficult year for Bud Light, which faced a widespread boycott.
In July, Bud Light fell to third place in overall sales at grocery and convenience stores during the critical period…
