Preparations for Osaka Expo well underway amid lack of excitement

With the 2025 World Exposition slated to open in Osaka next spring, both central and local governments are accelerating preparations to attract visitors from Japan and abroad, while also promoting the region’s rich cultural heritage.

Despite such efforts, enthusiasm for the event has been muted, particularly after criticisms were raised over the venue’s construction costs, which have exceeded initial estimates. The success of the Expo may hinge on its ability to offer compelling content and drive regional revitalization.

Building national momentum for Expo 2025 poses a significant challenge for the organizers. A survey conducted by the Osaka prefectural and city governments late last year revealed that 33.8% of respondents expressed interest in visiting the Expo venue. The Expo’s association aims to sell 14 million advance tickets, but as of Sept. 25, only about 5.3 million of them had been sold.